I lead our caring, professional team offering you the tools and the skills to make the most of a few minutes every morning and evening to look after your smile. We pride ourselves in excellent patient care and employ staff who are approachable, caring and forward thinking. At Identity Dental Care you will always be greeted with a friendly familiar face and offered a complimentary freshly ground coffee.
We emphasise prevention as well as personalised attention, and we offer complete dental services including general and cosmetic dentistry, dental implants, and oral surgery. Learn more about our cosmetic dentistry treatments including teeth whitening, porcelain veneers, white fillings, dental implants and much more. We provide complete smile makeovers and facial aesthetics to improve your confidence, making you look and feel younger.
We believe in helping you to maintain your oral health, whilst enabling you to spread the cost of your routine dental care. Therefore we have introduced our own dental membership scheme which encourages regular attendance enabling us to spot problems before they arise, helping you maintain healthy teeth and gums for longer.
We emphasise prevention as well as personalised attention, and we offer complete dental services including general and cosmetic dentistry, dental implants, and oral surgery. Learn more about our cosmetic dentistry treatments including teeth whitening, porcelain veneers, white fillings, dental implants and much more. We provide complete smile makeovers and facial aesthetics to improve your confidence, making you look and feel younger.
We believe in helping you to maintain your oral health, whilst enabling you to spread the cost of your routine dental care. Therefore we have introduced our own dental membership scheme which encourages regular attendance enabling us to spot problems before they arise, helping you maintain healthy teeth and gums for longer.
Services
The practice has been short listed for Best UK Preventative Practice for the second year running.
I lead our caring, professional team offering you the tools and the skills to make the most of a few minutes every morning and evening to look after your smile.
There are many links between systemic medical health and the health of the gums and here at Identity we strongly recommend regular hygienist appointments on this basis, to keep your mouth and your body as healthy as possible.
We also offer enhancement procedures such as a tooth whitening and tooth coloured fillings or repairs.
I lead our caring, professional team offering you the tools and the skills to make the most of a few minutes every morning and evening to look after your smile.
There are many links between systemic medical health and the health of the gums and here at Identity we strongly recommend regular hygienist appointments on this basis, to keep your mouth and your body as healthy as possible.
We also offer enhancement procedures such as a tooth whitening and tooth coloured fillings or repairs.
All our dentists adhere to the rules governing the profession under strict guidance from the General Dental Council (GDC) "Standards for Dental Professionals".
James Robson qualified from Newcastle University in 1998 and spent six years working in NHS general dental practice on Teesside.
This was followed by a similar period in private practice in York, before purchasing this practice in 2010.
James also enjoys teaching dentists, hygienists and therapists or writing for the dental or local press.
James Robson qualified from Newcastle University in 1998 and spent six years working in NHS general dental practice on Teesside.
This was followed by a similar period in private practice in York, before purchasing this practice in 2010.
James also enjoys teaching dentists, hygienists and therapists or writing for the dental or local press.
Once you have booked your appointment with us, we aim care for your individual dental needs.
We have a relaxing reception and our staff will offer you a drink while you complete your medical history questionnaire if you have not already completed and returned it.
You will be able to discuss treatment options and when you are happy with your individual treatment plan, you will be given a copy.
Your first visit may take a little longer than you are used to as we take the time to get to know you and what you want from us.
We have a relaxing reception and our staff will offer you a drink while you complete your medical history questionnaire if you have not already completed and returned it.
You will be able to discuss treatment options and when you are happy with your individual treatment plan, you will be given a copy.
Your first visit may take a little longer than you are used to as we take the time to get to know you and what you want from us.
Teeth are stained by the foods and drinks we consume.
Smoking further stains teeth and the natural bright, white shade becomes darkened.
Teeth whitening is a successful and simple method of lightening the colour of your teeth.
The degree of whiteness achieved will vary from patient to patient and with the type of bleaching process chosen.
A whitening gel is placed in a custom-made tray which you can wear whilst asleep or for short periods during the day.
Results are normally seen over 2 weeks.
Smoking further stains teeth and the natural bright, white shade becomes darkened.
Teeth whitening is a successful and simple method of lightening the colour of your teeth.
The degree of whiteness achieved will vary from patient to patient and with the type of bleaching process chosen.
A whitening gel is placed in a custom-made tray which you can wear whilst asleep or for short periods during the day.
Results are normally seen over 2 weeks.
Gum disease describes swelling, soreness or infection of the tissues supporting the teeth.
There are two main forms of gum disease: gingivitis and periodontal disease.
Long-standing gingivitis can turn into periodontal disease.
There are a number of types of periodontal disease and they all affect the tissues supporting the teeth.
As the disease gets worse the bone anchoring the teeth in the jaw is lost, making the teeth loose.
If this is not treated, the teeth may eventually fall out.
All gum diseases are caused by plaque.
There are two main forms of gum disease: gingivitis and periodontal disease.
Long-standing gingivitis can turn into periodontal disease.
There are a number of types of periodontal disease and they all affect the tissues supporting the teeth.
As the disease gets worse the bone anchoring the teeth in the jaw is lost, making the teeth loose.
If this is not treated, the teeth may eventually fall out.
All gum diseases are caused by plaque.
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